Framestore and McLaren Group Embark on McLaren Animation : ‘Tooned’ (video)

Framestore, the Oscar-winning visual effects and animation studio, is partnering with McLaren Group, to launch a brand new media company called McLaren Animation.The joint venture will focus on creating high-end CGI-led content as part of a new content-driven marketing strategy for McLaren. The partnership benefits from Framestore’s access to leading UK talent spanning strategists, script-writers