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Monday, October 31, 2011
The new Peugeot 308 comes with a new look, features innovative e-HDi micro-hybrid technology and optimises fuel consumption and CO2 emissions, which start from just 98 g/km.
With its new lines, the Peugeot 308 subtly incorporates the Marque's latest stylistic codes. The car's body follows the contours of the mechanical assembly underneath. The appeal of the three body shapes (Saloon, CC and SW) thus acquires a more technological elegance, illustrated by the presence of LED front lights with light guide. Dynamism and emotion are present as ever in the genes of the 308, particularly with its more assertive look thanks to new Xenon headlamps with titanium coloured mask and the hatchback in its exclusive GTi finish.
Determined to consolidate its leadership in terms of road holding and driving pleasure, the Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the "entry level" engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.
A FLUID AND LUXURIOUS INTERIOR
Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the Peugeot 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.
In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials… The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc. Similarly, the special seats on the GTi version have red visible stitching with specific marking on top of the seat back and an aluminium steering wheel ring showing the word “GTi”. Dark-tinted rear windows combined with dark wheel trims (Storm Grey) and the titanium mask of the discharge lamps, give this version a sporty and assertive identity, perfectly in keeping with the dynamic potential of its 1.6 litre THP 200 bhp engine.
Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.
ELEGANT LINES ENHANCED BY ADVANCED TECHNOLOGY
The design of the new Peugeot 308 subtly incorporates the new stylistic codes of the Peugeot Marque. While the dimensions are unchanged, the new lines marry as closely as possible the car's mechanical assembly to accentuate its athletic poise, while the front aspect gives a fresh look to the "floating" front grille concept. Greater importance accorded to unbroken surfaces marks a determination to present an elegant and luxurious style. The central protective capping, available in a black lacquer finish, has been made thinner to give greater prominence to the sheer metal. This is also true of the single air intake which is now smaller in size.
Styling elements enhance the natural elegance which emanates from the new 308. A satin chrome bead enhances the new front grille, as do horizontal bars, available in lustrous black or chrome according to body shape (saloon, CC or SW).
The bottom section of the lower front panel, which helps visually to broaden the car and "plant" it on the road, incorporates new dual-function lights (daytime and sidelights) shaped like a boomerang, available according to versions. With their meticulous finish, they blend perfectly and are harmoniously positioned on the upper surround of the fog light housing. Composed of variable intensity LEDs and a light guide, they guarantee a unique visual signature by day and by night while illustrating the high level of technology featured on the new 308.
In the upper section, the V-shaped nose of the bonnet is one of the main expressive features of the Peugeot 308. It has been redesigned to fit the car's mechanical assembly as closely as possible and provides a new link with the floating front grille, in line with Peugeot's new stylistic codes. The Marque badge, in its new dual material construction, is proudly positioned at the tip of the bonnet on a new black lacquer base set with a chrome bead, also in the shape of a V.
The outline of this nose, fluid and characteristic, is more curvaceous, particularly at the junction of the lights and the bonnet. The new smooth glass front headlamps, closely fitting the three cylinders, suggest a look that is both refined and assertive. And when the 308 is equipped with dynamic bi-directional Xenon headlamps complete with titanium coloured base, this look becomes even more profound, displaying all the strength of character of the new 308.
The 2012 Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the "entry level" engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.
At launch four petrol and four diesel engines will be available.
4 Euro 5 petrol engines:
4 Euro 5 petrol engines:
- 1.4 litre VTi 98 bhp with 5-speed manual gearbox;
- 1.6 litre VTi 120 bhp with 5-speed manual gearbox or automatic gearbox;
- 1.6 litre THP 156 bhp with 6-speed manual gearbox or automatic gearbox;
- 1.6 litre THP 200 bhp with 6-speed manual gearbox (exclusive to GTi version).
4 Euro 5 diesel engines:
- 1.6 litre HDi FAP 92 bhp with 5-speed manual gearbox;
- 1.6 litre e-HDi FAP 112 bhp with 6-speed manual gearbox or electronically-controlled manual gearbox;
- 2.0 litre HDi FAP 150 bhp with 6-speed manual gearbox;
- 2.0 litre HDi FAP 163 bhp with automatic gearbox or 6-speed manual gearbox (only on the 308 CC).
HIGH LEVEL SAFETY ON AL CO UNTS
Whether in terms of primary, secondary or tertiary safety, the new 308 is positioned at the highest level.
Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and "multilayer" reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car. In addition to the performance of the structure, efficient means of restraint are proposed:
- up to 8 air bags on the saloon and SW;
- up to 6 air bags on the CC, including 2 head air bags at the front;
- extractible safety hoops on the CC in the event of rollover;
- 3-point seat belts with belt not fastened or unfastened acoustic warnings;
- Isofix fixtures.
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